working across a variety of fields including finance, marketing, fabrication, fine art, tech and fashion he embues the jack of all trades persona.
working across a variety of fields including finance, marketing, fabrication, fine art, tech and fashion he embues the jack of all trades persona.
C.D
S.L
P.G
M.D
S.L
P.G
M.D
KIKI OPP
SUN ZHIQUE
ALEX MORGAN
SASHA R, KARLA G, DONA B , JOSHUA D
SUN ZHIQUE
ALEX MORGAN
SASHA R, KARLA G, DONA B , JOSHUA D
The project is structured as both a product line and a narrative framework. Somada positions its artifacts as physical outputs of a fictionalized research entity: Somada Laboratories, a decommissioned tri-governmental program tasked with stabilizing dormant bio-anomalies for dermal integration. Each object functions simultaneously as a wearable accessory and as evidence of that system’s existence.
Rather than treating narrative as branding, Somada uses it as a design constraint. Form, material choice, surface logic, and assembly methods are all derived from this internal fiction, resulting in objects that prioritize anatomical rhythm, modular repetition, and biomechanical tension.
See >>_SOMADA products<< for Design story
In addition to leading product design and manufacturing, I helped assist the creation of all visual and marketing materials associated with Somada Systems. This included campaign imagery, editorial assets, and e-commerce content, developed in collaboration with Creative Director Kirsten Opp.
The project was presented through high-end styled shoots and controlled releases, positioning the objects within a broader visual system that mirrors their conceptual origin. Somada was conceived as a complete loop: design, fabrication, narrative, and deployment authored as a single system.
ORAI CHARM [PA-11 BIO-NYLON]